User Behavior Funnel Analyzer

Description

A comprehensive user behavior analytics toolkit focused on conversion funnels and user flows. Core visualizations: (1) Funnel Chart — horizontal or vertical funnel with stage widths proportional to user counts, percentage labels (overall conversion and step-to-step drop-off), and a biggest drop-off highlight annotation showing where users leave most; (2) Sankey User Flow Diagram — multi-path flow visualization showing how users navigate between pages/screens, with path width proportional to traffic volume, color-coded by source, and the ability to click a node to filter to that user segment; (3) Session Replay Timeline — aggregated timeline view showing when in the user journey key events occur, with peak-activity heat bands.

Features: cohort-based funnel segmentation (compare funnel by acquisition channel, device type, user persona), time-to-convert analysis (how long users spend at each stage before advancing), what did drop-offs do instead analysis showing where users went after leaving the funnel, and anomaly detection that flags when a stage conversion rate deviates significantly from the 30-day baseline. Data integration: accepts event streams from Segment, Mixpanel, Amplitude, or custom tracking.

Metadata

Dependencies